Category Archives: Branding

Worst Company Name Ever

By Patrick | Published: August 15, 2009
Good company names can be hard to find, but terrible names should be easy to avoid. I wish I was at the meeting when they came up with this one. There are so many things here that I disagree with. With spelling and layout alone: The first letter is not capitalized They’ve taken out a space and crammed [...]
Posted in Branding | Leave a comment

Surf’s Up: The Branding of Google Wave vs. Microsoft Bing

By Patrick | Published: June 3, 2009
Catch a wave and you’re sitting on top of the world. Last Thursday, tech giants Microsoft and Google each had a big announcement. The former officially announced its new search engine Bing, an announcement that the tech world knew was coming, as its latest attempt to reverse the tide of Google’s search dominance. The latter surprised [...]
Posted in Branding | Leave a comment